BACKGROUND –––––
Bimbo Bakeries is the largest commercial baking company in the U.S., with at least 83% of U.S. homes having a Bimbo product in their pantry. Despite its supermarket dominance, our client wanted to find a way to refresh its social media presence for a more active, organic, and trend-responsive approach.
ACTION –––––
As Lead Creative, I tracked weekly organic social trends for same-day activation and worked closely with clients for same-day feedback on both visuals and copywriting, ensuring we stayed ahead while trends were still fresh.
RESULTS –––––
Across Marinela and Thomas' Instagram and Facebook platforms, we've outperformed previous metrics:
• ENGAGEMENT ––––– +294%
• ENGAGEMENT RATE ––––– +97%
• REACH ––––– +550%
CLIENT –––––
Bimbo Bakeries
ROLE –––––
Art Direction | Copywriting | Content Creation | Motion/Graphic Design
