THAT FLOWER FEELING
BACKGROUND –––––
CalFlowers, a small non-profit organization based in California, approached us to create a nationwide campaign to promote their mission of bringing the love and passion for flowers into everyday life. The campaign, dubbed “That Flower Feeling” (TFF), wanted to encourage Americans to enjoy flowers more often, not only for their beauty but also as a form of self-care and self-love.
ACTION –––––
Working alongside the creative strategist, I’ve created all social posts for the TFF Instagram and TikTok accounts. I utilized and expanded 180 Amsterdam’s brand visuals, already made for TFF prior, to create a variety of content for both static and video deliverables. I was responsible for designing and directing the promotion of our campaign through GIFs/Giphy and served as the design lead for their annual Sun N’ Fun convention. By utilizing popular trends and shining a spotlight on real flower enthusiasts, our team was able to build a small but dedicated community of flower followers.
• TOTAL REACH AND POTENTIAL REACH ––––– 150,000 +
• TOTAL GIPHY VIEWS ––––– 1–2 million +
CLIENT –––––
CalFlowers
ROLE –––––
Art Direction | Graphic Design | Motion Design
